In the year 1975, the famous Robby Robinson had arrived in Venice Beach in California, with a suitcase and a meager seven dollars. He did not have a job back then, for, he had quitted his existing one. He had sold everything valuable, except the trophies, which were awarded to him at fitness shows in the Jim Crow South. Of course, this 5 feet, 8 inches tall holder of 20-inch biceps, 28-inch waist and 250 pounds of body muscles, had a wife and three little children to feed. But, this man eventually had made it to the cover of 'Muscle Builder.' How?
Well, because he had stumbled upon the right platform in Venice Beach. Now famous as the modish Golds Gym Clothing line, this brand was then a renowned fitness center offering state-of-the-art facilities for bodybuilding.
1975 left. Entered 1977 – the year in which the movie, 'Pumping Iron' was released. Twelve years into the business, the brand was now the Mecca of Bodybuilding, for, it had made a remarkable appearance in the film, and was frequented by stars like Arnold Schwarzenegger and The Blonde Bomber – Dave Draper. To this day, the fitness center is considered to be a landmark in the fitness subculture. In fact, it has achieved a cult status.
Today, the brand is one of the largest fitness center chains in the world, with over 400 locations in the U.S alone. It has also managed to save itself a reputed position in the world of fitness apparel suppliers and continues to inspire other brands like the trendy GASP Clothing and the fashionable Better Bodies Clothing line, both of which are run by the Swedish Fitness firm that develops, designs, markets, sells, and distributes a similar range of merchandise.
At present, other than being a world class chain of fitness centers, the brand also provides a range of workout wear and gear, that include vests, tank tops, T-shirts, sweatshirts, shorts, mesh pants, duffel bags, backpacks and fitness-focused watches. So much is its popularity and influence, that even some major sports nutrition brands are now turning toward selling similar merchandise. For example, the impressive MusclePharm Clothing line is, but, an offspring of a renowned nutrition brand.
So, now you know how a fitness center in Venice Beach, California turned into a massive chain of gyms all over the globe, and now into a supplier of fitness wear and gear known as the trendsetting Golds Gym Clothing line. Some stars have made it celebrated and others have celebrated fame from it. Whatever be the case, the brand is, now, a global leader, popular for the passion, dedication and commitment it shows toward hardcore athletes. And, the amazing, glorious journey still continues to be going on, even today.

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